The OpenSocial Traffic Boost

By on 23rd November 2007 | Comments (0) | Trackbacks (0)

Plaxo publicized the traffic boost that they received from being first to market as an OpenSocial container.

Plaxo Social Graph

They couched their data in terms of the ‘connections’ in their service rather than in raw numbers; while it seems like marketing spin, Alexa data correlates that they have indeed had a traffic surge due to OpenSocial, and they aren’t the only ones:

Plaxo and Ning Traffic

It will be interesting to see whether this initial traffic boost can be sustained.